Search engine optimization plays a key role in web surfers finding and landing on your page so attention should be paid to optimization and of course, you want to gear that towards the heavy hitters like Google, Bing and Yahoo. But you also want to make sure that your optimization is not only cuddling up to the search engines, but is also targeted to the audience you are looking to engage.
Discovering and defining your target audience is essential. Web browsers are finicky and won?t spend absorbent amounts of time on pages that are not interesting. Therefore you have a big task at hand when developing your traffic generator. Optimizing your domain, locating your audience and then keeping them coming back time and again are the key things to accomplish when blogging or owning a website.
Using Keywords As Your Traffic Generator
Once you have a solid idea of who you are targeting then it is time to think about optimizing and here is where many would be successful bloggers and domain holders fail miserable. Doing some research beforehand will prove to be essential. Optimization rests wholly in the key phases that you incorporate within your website and its domain and it is how people find you. It also influences your ranking on search engine sites. Thus, if the key words or phrases are not properly chosen, it is likely your site may never be found and will not be an effective traffic generator for you and your products or services.
There are some amazing tools available to help in your phrasing and word choices such as Keyword Discovery and WordTracker and it is highly recommended that you utilize them before choosing optimization words for your site. Keywords will impact on your ability to develop a traffic generator. When selecting your phrases, you have to find a good balance between unique and doable. Difficult words to spell and too common words should be avoided at all costs.
If a searcher can?t spell what they are looking for, they won?t find your website and if you choose a word such as ?women? the search results are in the millions and you will still get lost in the Internet abyss. Play around with these tools at length and find out what people are typing into their search engines and which words get the best results; then find a way to tailor those words and make them stand out.
Source: http://www.riskmanagement-events.com/internet-and-business-online.html
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